12 Tips On How To Avoid Violating Google Adsense’s Terms Of Service.
For internet newbies who have not heard about or joined Google Adsense, it’s high time you started paying attention.
Google’s Adsense program is the “Santa Claus” of the internet, granting monetary gifts and changing the lives of millions of internet marketers out there.
And in my opinion, possibly one of the most brilliant win-win marketing programs ever thought of, benefiting both the publisher and the advertiser.
Most internet marketers joined the Google Adsense program in a bid to earn online profits, some for pocket change while others for serious money.
Some of the more intensive internet marketers I know of work very hard daily to optimize their websites for higher traffic and Adsense conversions.
If you are really serious about learning a living online through Google Adsense, then it is imperative that you take some time to carefully read through Google Adsense Terms of Service (TOS) again and again until you know it like the back of your hand.
In life, there is no game without its own set of rules, and in order to play the Google Adsense game safely, you got to adhere by Google’s rules or risk being punished severely.
In fact, there are quite a number of web publishers who fail to adhere to Google’s TOS and got themselves banned from participating in the program, period.
And if your livelihood depends on it, I’m pretty sure you don’t wish to be “Slapped” with a ban from the ultimate money making program, do you?
Here are some tips that every internet marketer should look out for if you are serious about making a living through Google Adsense.
1. Clicking On Your Own Ads.
This is perhaps the most common reason why many publishers get banned.
Don’t try to test Google’s enigmatic algorithm system or the ultimate loser will definitely be you.
Some marketers accidentally click on their own Ads and if this happens, write to Google immediately begging to be reconsidered.
2. “Call To Action” Ads.
Google absolutely bans Ads that writes suggestive texts like “Please click here” or “Visit these Links” etc.
They encourage writing compelling statements that actually encourage users to click on the Ads to find out more information instead of suggestive ones.
3. Manipulation Of Ad’s Color & Format.
Modifying any parts of Google Ads so that it seems to blend seamlessly with your website’s color scheme, making the Ads appear to be part of your content and be mistakenly clicked upon is again prohibited.
Likewise, do not blend Google Ads with images to lure someone to click as well.
“Flashing” borders or animated “Arrows” are common examples where visitors are more prone to click on the Ads for the sake of attractiveness rather than relevance.
4. Having Too Many Adsense Modules In A Single Page.
The maximum module allowed per page is topped off at 3 Ad units, 3 Ad links unit & 2 Search-Boxes, nothing more than that.
5. Content To Ads Ratio.
Google is all about providing unique content to its users.
You cannot put purely Ads on the landing page with no content otherwise Google will surely ban you for this.
It doesn’t like it when you have more Ads than content on your web site! Also, don’t put all your keywords in one place on your web page as well, they hate that too.
6. Word Of Mouth.
Don’t ask your family members, relatives or colleges to click your Ads through word of mouth or otherwise.
Even asking friends from distance countries to click on your Ads will leave a traceable “Footprint” that will be picked up by Google using IP tracking and they will slap a ban on your site.
7. Having More Than One Adsense Account.
Google does not allow you to open more than 1 Adsense account under the same payee name, period.
8. Do Not Disclose Your Adsense Secrets.
It is forbidden for publishers to show off their CTR and page impressions which may disclose the amount of income generated.
Google wants your Adsense secrets to remain your secret.
9. Joining Click Farms Which You Pay For Them To Generate Clicks On Your Ads.
This is advertisers’ ultimate nightmare and considered by Google as day light robbery.
Don’t participate in paid surfing programs with a web site running Google Ads or risk getting your site banned.
A definite No-No and highly prohibited.
10. Creating A Web Site Just Solely To Show Google Ads.
A pre-requisite of the Adsense program is that you must have a site that provides unique content.
Don’t buy off the shelf Adsense Templates that direct users to related content through clicking Ads.
Again, you are simply not allowed to run Google Ads on web pages that have no content at all, simple as that.
11. Email Marketing
Sending your Adsense Ads through email is again another No-No in Google’s book.
You are not allowed to attach Google Ads in your follow up emails or newsletters, Google doesn’t allow it.
12. Misuse Of Pop Up & Pop Under
Do not be a smart aleck and embed your Adsense codes into a Pop Up or Pop Under Ads where the visitor is enticed into clicking.
This method of getting higher click through rates is strictly forbidden.
No matter what short cuts or tricks you think can help you increase Adsense conversion, don’t try it as Google’s algorithm probably has it covered.
Nothing attracts more visitors to your site than unique content.
Remember, Google’s Adsense is the ultimate money making program out there, so do not bite the hand that feeds you.
Choosing The Right Domain Name For Your Online Business
Choosing a correct domain name is critical for your online business.
By definition, a domain name is “a name that distinguishes your business from other business entities on the Internet, allowing Internet users to locate your website quickly and easily”.
Your domain name will need to be unique and tailored to the type of online business you are in.
Try doing a search on major search engines like Google to get an idea of which domain names are available, and which domains are already taken, most of the more popular and generic domain names are usually snapped up already.
Basically, there are several things to consider in the quest for the perfect domain name.
Keep It Short & Simple (KISS)
A point to note is that most people generally don’t like to type, so the shorter the domain name the better.
If a domain name requires visitor considerable attention to type correctly due to difficulties in spelling, length or the use of un-memorable words or phrases, you will definitely lose a good portion of your branding and marketing value.
Usually your online business will tend to get more visitors if the process of referencing and getting to your site is as painless and effortless as possible.
Make It Easy To Remember
A point to note is that word-of-mouth and latent semantic indexing both rely on the ease in which the domain name can be remembered, called to mind or related to.
You don’t want to have a terrific website with heaps of wonderful products but tagged with a domain name that no one can ever remember to tell their friends about because they themselves can’t remember it in the first place.
The major advantage of having a simple and easy to remember domain name is that it makes it easier for existing visitors to refer other people to your website.
Remember, the internet is all about speed and convenience, so choose your domain name along these lines.
Use Keywords In Your Domain Name
Choose a domain name that is Search Engines friendly, so that it can be picked up faster by the search engines spiders & bots.
Try using the main keywords or keyword phrase for your online business as part of your domain name.
For example, if you specialize in selling “caps” online, include the word “caps” in your domain name, something along the lines of www.caps-online.com or www.caps-world.com.
Don’t be too broad in your selection and if you have a wide-ranging product base, don’t be too specific too.
You can make use of Free Keyword Suggestion Tools from popular Search Engines or specialty keyword sites like the following to test the popularity of different keywords currently being searched for.
Make It Relevant
Make sure your domain name is relevant to your online business especially to what goods and services you are selling online.
This is essential when customers are searching for specific products or services your online business is offering.
Having a relevant domain name makes your business appear more relevant and significant to exactly what your potential customer is searching for, thus saving them both time and convenience.
Avoid Copyright Infringement
This is a mistake that isn’t made too often, but can kill your online business when it does.
To be sure you’re not infringing on anyone’s copyright with your website’s name, visit copyright.gov and conduct a careful search before you register for any domain names.
Selection of the ideal domain name requires both research and creativity along with a consideration for the above listed rules.
Some online business totally ignored these rules but are still vastly popular, however there are the minority and we are better off following these guidelines.
Some of the popular domain registration sites include Mydomain and Dotster.