Dominate Adwords Using This Simple 5 Step Adwords Guide ( Part 1 of 5 )

If you ever had the unfortunate experience of being charged an alarming $5 to $10 for each click due to the apparent lack of understanding of how Google Adwords works, then this 5 step Adwords Guide is a must read if you do not wish to be “Slapped” by Google again.

In the world of business, there is a common saying that goes like this “In any type of business, the people making the most money are always the ones who had the most intimate knowledge of their industry”.

That is why if you were to succeed in the world of internet marketing utilizing Google Adwords , then knowing the Adwords rules like the back of your hand is a definite must.

Unfortunately, like many aspiring internet marketers out there trying to make a quick buck promoting some hyped up affilate product through the use of Adwords, many have got their fingers burned, including myself.

From a personal perspective, i was practically on the verge of branding “Adwords” a complete waste of time as all my ad campaigns seems to be incurring more costs than making me any form of revenue.

Luckily for me, the light at the end of the tunnel couldn’t come at a more crucial time when i accidentally chanced some of the better Adwords programs by Steve Clayton and Perry Marshall.

And after a whole month of intense reading and re-reading, i finally began to see the big picture.

Adwords advertising isn’t just about writing a couple of ads based on certain keywords, it is a entirely different art form in its own.

So buckle up, sit tight and keep your eyes peeled as I will sharing with you what i have learned from these Adwords experts.

The First Step towards successful Adwords publishing is the same as in all internet business niches and that is “Keyword Research” .

Nothing could be more important than researching for those important keywords that can possibly rake in thousands if not millions in revenue.

And instead of spending time, effort and resources to come up with new keywords for every campaign, the simplest and most efficient method is to just “Spy” on your competition.

This may sound “Unethical” but what the heck, everyone’s doing it and it seems to work pretty well too.

Do some market research on your competition and dig up the important keywords that your major competitors are currently using and try to get a general idea and feel of what kind of keywords are generating them traffic.

And if you are a software junkie like myself, i suggest you go get a good keyword software program that can help automate the entire process.

One of the more popular ones on the market seems to be Brad Callens’s Keyword Elite .

The next step is to expand your keyword list into different categories for the different ad campaigns. A useful tool that i personally use to help expand my keyword lists into “Phrase Match” ; “Exact Match” & “Broad Match” can be found at Mike’s Marketing Tools .

It is called the Adwords Wrapper and the best part is that it is totally “FREE”. This process alone may rake up a keyword list that ranges in the thousands, so try to organize it systematically into different themes and groups using a spreadsheet for easier reference.

The other important aspect of a successful Adwords campaign is the ability to weed out inefficient keywords that doesn’t click through or convert.

I remember some Internet Marketing Guru once said that “If you don’t track your PPC campaigns, don’t bother about to start as you are already doomed from the start”.

 

This quote left a very deep impression on me as i was actually “bleeding” badly from my initial ad campaigns and i suggest you heed this advise.

That is why it is essential to add in an additional column in your keyword spreadsheet for the assignment of an unique identifier, otherwise you won’t be able to track which keywords are converting and which are just a complete waste of time.

Lastly, be a intelligent marketer and do your market and keyword research well, especially in the beginning stages. With that in mind, we will wrap up the first part of our Adwords Guide.

Stay tuned for the rest of my Adwords Tips in the next few posts.

10 Step Start Up Plan For The Beginner Affiliate Marketer

If you are new to Internet Marketing and wish to make a living online, then Affiliate Marketing may just be the way to go.

But as a Beginner Affiliate Marketer , there are just too many things to learn and to do, all at the same time too.

This often results in "Information Overload" and high levels of "Stress".

That is why having a well laid out Start Up Plan is absolutely essential as life on the internet marketing highway is often not as rosy as most internet marketing gurus portray it to be.

In my personal opinion, there are basically 10 steps almost all affiliate marketers have to go through in order to become successful and these include the following :

(1) Selecting A Profitable Niche.

• This should be the most important aspect of any affiliate marketer’s agenda but often the least researched one as well.

• Many people just dive straight into affiliate marketing without giving their selected niches much consideration, never even conducting a wee bit of research to check whether their niche is sustainable or not.

• And that is precisely why so many aspiring affiliate marketers are doomed before they began.

• Take for example, the "Internet Marketing" Niche, sure it is profitable, but considering the fact that almost 90% of all aspiring internet marketers are vieing for a piece of the pie, won’t it be better if we start off our online business venture in some other less competitive yet more profitable niches.

• For goodness sake, we’re better off buying lottery to "win" our first million dollars than trying to outgun the top marketing gurus who have a mailing list of millions, stop and think about it.

(2) Selecting a "Main" Product To Promote.

• The easiest product for the beginner Affiliate Marketer to promote is an Information Product such as an E-Book that is directly related to their selected Niche.

• This Information E-Book should preferably be less then $50 and must be immediately downloadable, everyone hates to wait for something if they already paid the money for, right?

• You can easily source for great information products at Clickbank , one of the premier affiliate marketing sites on the market.

 

(3) Select Your "Secondary" Products To Promote.

• Choose about 4 to 5 "Secondary" or "Complimentary" products that is closely related to your selected niche.

• These products should be preferably higher priced items that pay higher commissions and are commonly used for "Up Selling" or "Cross Selling " to your existing or potential customers.

(4) Select A Related Membership Program To Promote.

• Choose and promote a closely related membership program in your niche that you know is giving its subscribers "Value For Money" information.

• Promoting a good membership program allows you to earn a sustainable Residual Income as most customers will continue subscribing if they find the information useful to their needs.

(5) Creation of your Business Website.

• Set up a decent looking website and create an irresistible "Opt In" or "Squeeze" page to capture potential subscribers.

• Remember, we always start our primarily focus on marketing the "Main" product as the chances of a possible sale is much higher. ( cheaper and more affordable )

• If you "Suck" at web design or have absolutely no idea what basic HTML is, my recommendation is that you outsource it instead of wasting your time figuring out the nitty gritty details, it might just take your forever.

• A good outsource site to consider is Getafreelancer .

(6) Traffic Generation.

• There are many views on how to generate traffic to your site, but personally i prefer to use a combination of PPC & Article Marketing.

• Social Network Marketing and Forum Marketing works fine but like i said, it is a matter of personal preference here.

(7) Build Customer Relationships.

• Set up a auto-responder and periodically send out "Valuable " news and information with your subscriber’s list, try to pace the intervals closer in the beginning.

• A word of caution, in the initial stages, DO NOT and i repeat DO NOT bombard your lists with tons of promotional materials while trying to make a quick buck, you will lose credibility faster than you can blink.

(8) Subsequent Promotion Of Your "Secondary" Products.

• These promotions should only come after you have build up some form of relationship with your subscribers.

• Perhaps after 8 to 10 weeks of relationship building with periodic email updates, subtly "Training " your subscribers and "Potential" buyers to open and read your information-packed emails will they be susceptible to even considering what you are offering.

• As a subscriber yourself, we all know that most of us have the "Habit" of subscribing to tons of newsletters and blogs in a bid to get the "Free" gift or report, but in actual fact how many of us actually reads the plethora of email offers we get in our in-box every single day?

(9) Track Your Campaign.

• There may be some things i don’t necessarily agree with the advices made by some top internet marketing gurus, but it seems like almost all of them would tell you that tracking your ads and campaign on a daily basis is an essential trait every internet marketer should possess and i couldn’t agree more.

• Always check and tweet your marketing campaigns especially if you are running PPC ads.

• You certainly do not want to wake up one morning and suddenly find out that Google has slapped or ban your site and burned a hole in your wallet due to the astronomical PPC rates you shouldn’t be paying.

(10) Build Long Term Customer Relationships.

• The key here is "Long Term" , not a one off relationships with your customer base.

• Perhaps you didn’t know but statistics have shown that it is far easier to sell to your existing customers than find new ones.

• Don’t just keep sending emails promotions to your list, give them what they want and they will return the favor in true fashion.

• Always "Under-State" But "Over-Deliver" , it always works like a charm for me.

Hope these 10 simple steps will make your life as a beginner affiliate marketer a little easier, but ultimately it all boils down to "Hard Work" on your part.

 

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