Dominate Adwords Using This Simple 5 Step Adwords Guide. ( Part 5 of 5 )

In the final installment of our Adwords Guide, we will end with one of the most essential aspect of our adwords PPC campaign, and that is “Tracking” our results.

Although this section is pretty short & straight forward, I can’t stress enough the importance of tracking your results for both your adwords ads as well as for your landing pages.

However, tracking your campaign can sometimes be a pain but a necessity as we need to weed out and scrap all those keywords that aren’t converting into sales and therefore optimizing our PPC campaigns for maximum profits.

But if time or the apparent lack of it is an issue, you can make use of technology to help solve your tracking needs.

Like i said, I’m a tech -junkie and i strive to automate every aspect of my online business if possible.

A “Do-It-All” program like SpeedPPC is a wonderful accessory for automating all my PPC campaigns all the way from ad creation to stats tracking.

But if your budget doesn’t allow it, you can download a Free self hosted PPC tracking software called Prosper202.

Personally i have not used it before, but the reviews and feedback seems pretty positive.

Well, who can argue if you can get if for Free right? Do try it out and post a comment on its effectiveness, ok

 

In case you are not aware, you can also use Google’s own “Conversion Tracking code” for this purpose too.

Just follow the links in your Adwords account to obtain this code and then follow the instructions on how to place it on your website.

Like i mentioned in my last few posts, we should be using our own landing pages if we were to build our own business and not other people’s business.

The obtained tracking code should be placed on the “Thank You” page of your own website.

In other words, the page where the subscriber is directed to after keying in their name and email address or whatever action that your landing page requests of the subscriber.

By doing so, you can then track to see how well your Landing page is converting for subscribers or sales.

On a final note, if you are an advocate of the “Direct Linking” strategy i mentioned previously, i suggest you promote Clickbank products.

The reason being with Clickbank products, you are able to enter an unique tracking code to the end of your affiliate link to determine which keyword helped generate that particular sale.

For example :

A typical Clickbank Affiliate Link looks like this :

http://username.product.hop.clickbank.net where “username” is your Clickbank Username and “product” is the Affiliate Product Code.

A Clickbank Affiliate Link with a “Tracking Code” attached at the end will look like this :

http://username.product.hop.clickbank.net/?tid=ABC where “ABC” is the keyword you are bidding on.

With that we conclude our 5 part Adwords Guide blogging series.

Hope they are useful for all your PPC campaigns and break a leg making tons of money using PPC.

Dominate Adwords Using This Simple 5 Step Adwords Guide. ( Part 4 of 5 )

In the fourth installment of our Adwords Guide , we will touch on the topic of creating Landing Pages that matches the Exact Keywords that our Text Ads are targeting.

But before we dive head first into the topic on hand, i would like to high-lite the fact although some affiliates adore using the "Direct Linking" strategy, this may not always be the best option in my book.

In case you are not familiar with this method, in a nutshell, it is where the visitor upon clicking on the Google Text Ad will be directly directed to the Sales page of the affiliate product.

In my opinion, this form of "Direct Linking" method is only effective and feasible for certain affiliate products only.

And these affiliate products are what i commonly refer as "One Off" products where there are not much room for any "Follow Up" or "Back End" marketing.

An example would be in the "Wedding" niche, if you are to promote some affiliate product like Wedding Speeches, the "Direct Linking" strategy would work well.

Logically speaking, marriages should be a once in a life time event right?

There is no point having a Landing Page With an Opt-In option to build up a subscribers list.

What would you promote to them? Divorce Tips & Strategies? Tips To Look Out for In Your Second Marriage? Not logical right?

 

Ok, enough sidetracking, back to creating  effective Landing Pages that gets conversion.

With most niches, creating an Landing Page with an Opt-In option is an absolute must!

Do not simply sent traffic you have paid money for directly to affiliate product’s sites.

Remember this, the main aim is to build your own business, not help build someone else business.

Unfortunately, Google has not made life easy for affiliate marketers like us, constantly increasing the standards and slapping massive bans on site that do not have a quality Landing Page.

However, there are a couple of tricks that i discovered that seem to get into Google’s "Good Books" if done correctly.

(1) Create A Proper Website Not Just A Simple Opt-In Page :

Despite claims from ads and reports that you don’t need a website to make money online, this may not be applicable if you seriously want to use Adwords to build up your online business.

If you have not got a proper website, i suggest you go register a domain name and get a good web hosting company.

Having a proper home page with attributes like a "About Me", "Contact", "Disclaimer", "Privacy Statement", "Terms & Conditions" etc. both on the Top & Bottom Sections of your page are essential for effective Google indexing.

When your website is spidered by Google’s Adwords system, it will automatically recognize your site as a valid and proper one which will help improve your Quality Score and lower your Adwords bid prices.

(2) Matching Your Landing Page Headline With The Keywords & Ads You Are Targeting :

This is probably one of the easiest and most effective way to optimize your Adwords campaign.

Simply match the exact keyword you are targeting in both your Adwords Ads and in the headline of your Landing Page.

Take For Example :

(a) Target Keyword :

"Adwords Guide".

(b) Adword Advertisement :
Adwords Guide Revealed! ©
Make $879 Per Day With Adwords
Step By Step. No Experience Needed.
WhoIsDerrickLee.com/AdwordsGuide

(c) Landing Page Headline :

ADWORDS GUIDE : Revealed!
Utilize these 5 Simple yet Amazing strategies that are guaranteed to get you Laser Targeted Traffic & Explode Your Bank Account With Affiliate Sales!

By doing so, you will not only increase the Quality Score with Google, but will almost be guaranteed that your Landing Page will be definitely be read as the keywords used are targeted around what people are actually looking for in the first place.

And this dramatically increases your chances of making a sales provided the affiliate product you are promoting is not some hyped up crap.

(3) Linking To Relevant Content :

The age old rule of "Content Is King" applies here.

Whenever you set up a proper landing page for a new campaign, always write at least 4 to 5 original articles that are jam packed with major keywords that you are targeting and link it to your landing page.

Remember, the articles written must be original, relevant and highly focused on the topic on hand, simply copying and linking to similarly themed articles you pulled out of some ezine directories will never achieve the desirable effects.

Place the well researched and written articles under your domain for that particular campaign and link the articles using Varied Anchor Texts from the bottom of your Landing Page.

Some gurus even advise going the extra distance and create a different opt-in page for each set of keyword that you are bidding on and also changing the anchor texts of the links accordingly.

Another good linking strategy is to try to link out from your Landing Page to relevant pages within Authority Sites.

In other words, try to link to sites that Google deem as more important.

For example, authority sites that have Higher Page Rank (PRs) or sites that end with .gov or .edu.

Hope you can put these tips to good use and with that we end part four of our Adwords Guide.

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