In the final installment of our Adwords Guide, we will end with one of the most essential aspect of our adwords PPC campaign, and that is “Tracking” our results.

Although this section is pretty short & straight forward, I can’t stress enough the importance of tracking your results for both your adwords ads as well as for your landing pages.

However, tracking your campaign can sometimes be a pain but a necessity as we need to weed out and scrap all those keywords that aren’t converting into sales and therefore optimizing our PPC campaigns for maximum profits.

But if time or the apparent lack of it is an issue, you can make use of technology to help solve your tracking needs.

Like i said, I’m a tech -junkie and i strive to automate every aspect of my online business if possible.

A “Do-It-All” program like SpeedPPC is a wonderful accessory for automating all my PPC campaigns all the way from ad creation to stats tracking.

But if your budget doesn’t allow it, you can download a Free self hosted PPC tracking software called Prosper202.

Personally i have not used it before, but the reviews and feedback seems pretty positive.

Well, who can argue if you can get if for Free right? Do try it out and post a comment on its effectiveness, ok ;)


 

In case you are not aware, you can also use Google’s own “Conversion Tracking code” for this purpose too.

Just follow the links in your Adwords account to obtain this code and then follow the instructions on how to place it on your website.

Like i mentioned in my last few posts, we should be using our own landing pages if we were to build our own business and not other people’s business.

The obtained tracking code should be placed on the “Thank You” page of your own website.

In other words, the page where the subscriber is directed to after keying in their name and email address or whatever action that your landing page requests of the subscriber.

By doing so, you can then track to see how well your Landing page is converting for subscribers or sales.

On a final note, if you are an advocate of the “Direct Linking” strategy i mentioned previously, i suggest you promote Clickbank products.

The reason being with Clickbank products, you are able to enter an unique tracking code to the end of your affiliate link to determine which keyword helped generate that particular sale.

For example :

A typical Clickbank Affiliate Link looks like this :

http://username.product.hop.clickbank.net where “username” is your Clickbank Username and “product” is the Affiliate Product Code.

A Clickbank Affiliate Link with a “Tracking Code” attached at the end will look like this :

http://username.product.hop.clickbank.net/?tid=ABC where “ABC” is the keyword you are bidding on.

With that we conclude our 5 part Adwords Guide blogging series.

Hope they are useful for all your PPC campaigns and break a leg making tons of money using PPC.