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Discover Why An “Attention Grabbing” Headline Is the Most Important Component of Article Marketing!

Posted in: Article Marketing Biz Model | September 5th, 2008

You have probably heard of the phrase “Don’t Judge A Book By Its Cover” many times before, but if you are into article writing, then this phrase simply isn’t true at all.

We all know that in the field of article marketing, your so call “Cover” or “Headline” in this context determines whether anyone bothers to continue reading your article or toss it into the trash like yesterday’s news.

In traditional copy writing, statistics have shown that your headline usually determines as much as 90% to 95% of the success of the book or article.

The function of the “Headline” used in article marketing is two folds, serving both as an “Attention Grabber” as well as an “Keyword Magnet“.

Just ask yourself this simple question, do you want to read an article who’s headline is so dull or normal, that you probably would miss it if you are not paying attention or do you want to investigate an article who’s headline is such a stunner that you can’t wait to sink your teeth into all the juicy information that are contained within?

You probably get the idea right?

First and foremost, an attention grabbing headline must immediately grab your eyes and capture attention like steel to magnet.

There are typically a few types of headline formats that are commonly used by writers, and here are my top 10 attention grabbing headline formats.

(1) The “How..” Type :

Eg : How To Write Killer Headlines That Will Make You Richer Beyond Your Wildest Dreams.
Eg : How You Can Create A Hot-Selling Information Product Of Any Niche In Less Than 24 Hours.
Eg : How To Start With $10 And Create A Money Making Empire Using Adsense Pay Per Click.

(2) The “Who else…” Type :

Eg : Who Else Wants To Make Money Working From The Comfort Of Your Home Wearing Only Your PJs?
Eg : Who Else Wants To Make A Cake In Half The Time?
Eg : Who Else Wants A “To Die For” Figure In Just 30 Days?

(3) The “The Secret…” Type :

Eg : The Secret To Becoming A Millionaire Is Simply Using The Right Words!
Eg : The Secret Of Having Good Luck Other Than Getting A Irish Four Leaf Clover.
Eg : The Secret Of A Successful Marriage Lies In The Art Of Communication.

(4) The “Stop…” Type :

Eg : Stop Dreaming And Start Making Money Today!
Eg : Stop Smelly Feet & B.O Now!
Eg : Stop Everything You Are Doing Now And Watch Out For This Incredible Product That Will Change Your Life Forever!

(5) The “If…” Type :

Eg : If You Can Lick A Stamp You Can Lick Your Problem.
Eg : If Your Bathroom Isn’t Ready In 3 Days I’ll Pay You $100 Cash For Each Day We Go Over.
Eg : If A 3 Year Old Kid Can Do It So Can You.

(6) The “Free…” Type :

Eg : Free E-Book Discloses The Secret To Making A Fortune Online.
Eg : Free Kit Shows You How To Get Better Photos.
Eg : Free 1 Month Gym Membership Worth $99 With Every Pair Of Nike Cross Trainer Shoes. Valid For This Weekend Only.

(7) The “Discover…” Type :

Eg : Discover How To Turn What You Already Know About Your Work, Hobbies Or Personal Interests Into A Million Dollar Information Product.
Eg : Discover How A High School Dropout Is Able To Make A 6 Figure Income Working From His Parent’s Basement.
Eg : Discover What Homeowners Don’t Want You To Know About Their Mortgages That Could Make You A Fortune.

(8) The “Get…” Type :

Eg : Get A Closer Shave Without Nicks Or Cuts.
Eg : Get Out Of Debt Without Really Trying.
Eg : Get Paid $100 For Every Book You Read.

(9) The “Real Life Experience” type” :

Eg : Women Who Spent 5 Years In A Wheel Chair With MS Wins Aerobics Contest In Amazing Fashion.
Eg : Wife Of Famous Movie Star Discovers Scent That Drives Men Wild.
Eg : World Renowned Chef Reveals “Top Secret” Low Fat Ways To Cook Gourmet Cuisine Without The Use Of Oil Or Butter.

(10) The “At Last!…” Type :

Eg : At Last… Scientists Finally Discover The Scientific Reason Dogs Are Man’s Best Friend.
Eg : At Last! A Unique Japanese Made Car That Won’t Pollute The Environment & Is So Reliable, It’s Guaranteed For 10 Years.
Eg : At Last…Love Guru Reveals 101 Ways To Getting People To Fall In Love With You.

Secondly, the keywords used in your headline usually plays a major part in the success of your article in terms of how much traffic your article will generate back to your website.

Therefore, in order for your “Headline” be effective, it is essential to contain popular keywords that match the most commonly searched keywords for your selected niche.

The key to benefiting most from your article marketing efforts is to first understand what Basic SEO & Keyword Research is all about.

And from there, research and create your own set of keyword rich article headlines that will attract hordes of traffic like ants to honey.

There are heaps of Free Keyword Softwares & Tools that can help you determine popular keywords and generate free traffic.

You can check out our “FREE RESOURCES” Section for a free download of our recommended SEO E-Books and Keyword Research software.

In a nutshell, an attention grabbing headline is the portal that draws readers in, enticing them to explore your articles and ultimately helping you generate free traffic back to your site.