Tips To Optimize Your Adwords Campaign For Online Success

If you are serious about using Google Adwords as an advertisement and traffic tool for your online business, which in my opinion should be the case, then you must make sure your adwords campaigns are well optimized to get the most out of your advertising dollar.

For first time adwords users, it is highly recommended that you visit Google’s Adwords Learning Center to understand and get a feel of what Adwords pay per click internet advertising is all about.

I believe that irregardless whether you are an seasoned Adwords advertiser or an internet newbie, the free training lessons and tools at the Adwords learning center can still help sharpen your Adwords PPC knowledge and propel you to achieve greater levels of online success.

But if you want a summarized adwords information version, here’s some of my Adwords Optimization Tips.

 

(1) Create Tightly Knitted Ad Groups With Highly Focused Keywords.

Create different variations of ad groups and landing pages specific to a particular set of themed keywords.

Avoid creating sloppy ad groups with hundreds of unfocused keywords you plucked out of nowhere.

Always think like the user, try to group common desires and mindsets so as to achieve better results.

To get the necessary keywords for your ad campaigns, you can make use of Google’s Free External Keyword tool.

Or if you are a tech-geek like myself, and want to get more specific keyword research data, a good keyword research software like Keyword Elite is a must have companion.

Keyword research software in my book, is an indispensable tool for all online businesses.

 

(2) Rewrite Your Ads For Under-Performing Keywords.

If one of your highly focused keywords in a certain ad group is getting a significantly lower click through rates (CTR) than the rest.

Then is advisable to move it to its own ad group and totally rewrite the ads, preferably with that particular keyword in the headline or in the URL for greater visibility.

 

(3) Accumulate Enough Data For Split Testing.

Build ad groups with just enough traffic to split test and determine which are more successful.

The key here is to be able to split test in a timely fashion and not wait till wait too long to declare a winner.

Usually a week’s data is enough to see which ads are performing than the other.

You can make use of split tester for this purpose, it is totally Free.  

 

(4) Decrease Your CPC Costs By Using Long Tail Keywords.

You can’t imagine how many users only focus on “Hot” main stream keywords that millions of internet marketers are bidding on, what’s up with that?

Doesn’t anyone realize that using long tail keywords have the distinct advantage of less competition, less CPC and more traffic in the long run?

Three and four word phrases tend to be the specific key phrases that represent serious buyers rather than lookers, so make the best out of it.  

 

(5) Distinguish And Determine How Your Adwords Ads Appear On Google’s Network.

Always ensure your traffic streams from Google Search Engine Results, Search Partners, and Content Networks traffic are separated into different groups and campaigns.

This is to allow more specific tracking from each of the individual traffic streams so that you can optimize your sales funnel for each group.  

 

(6) Focus Your Efforts On Changes That Makes The Largest Impact On Your Bottom-line.

Before managing and optimizing your adwords campaigns, always sort your campaigns, ad groups and keyword lists by impressions and popularity.

Focus first on the adwords campaigns that gets you the most traffic, streamline and optimize it so that the improvements made will lead to increased traffic or more qualified visitor flow.

Once that is optimized, you can then follow up on those campaigns that are acheiveing less ROIs for your campaigns.

That’s probably sums it up for now. These are my 2 cents worth of tips that i personally use to optimize my adwords campaigns, hope they are of help in your quest to achieve online success using Google Adwords.

Have You Fulfilled The Check List For Achieving Google Adsense Success?

If you are still wondering how to cash in on Google Adsense from your site, here’s a quick checklist of items you should considering fulfilling before you can see that first payout.

Find the Best Keywords. Make use of Keyword Research tools like WordTracker or Keyword Elite to help you find the highest paying keywords that will drive targeted traffic to your site. More traffic usually results in an increase in the CTR.

Color Code Your Ad Background. Try to color code your ad’s background and borders with your site’s color theme so that it blends in seamlessly.

Color Code Your Ad Links. Use Blue for your links. Statistics have shown that blue has a higher click through rate than any other colors for Google Adsense Ads.

Mix Up Your Ads. Don’t just rely on using the images format alone as the main setting for your ad codes. It is advisable to use a mixture of both texts and images for higher CTR.

Position Your Ads. Google actually provides layout guides to show you the highest converting areas of a website. If possible, always place your ads above the fold or in between paragraphs of texts for greatest visibility.

Size Of Your Ads. Some of the more popular ad unit sizes are "336×280" ; "300×250" & "600×160". You can even try putting 2 units of "300×250" ads side by side if you have the space.

Test & Track. The secret to finding what works for your site is to test and track all the changes you make with your ads. Make changes to only one component of your ad each time to allow for accurate testing and tracking to determine if the CTR increases or decreases.

External Stimulus For Clicking. Never encourage your visitors to click on your ads either by a call to action instruction like "Click Here" or using graphical representations like "Arrows". It is a sure way to get your account banned.

Observe & Learn. Do a search for the top Adsense sites and see how the experts are doing, learn what they are using and where they are placing their ads for maximum exposure and CTR.

Make sure all the boxes are ticked before you start your Adsense campaign.

Have fun and good luck.

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